Ol’Dutch Tattooing

Ol'Dutch Tattooing is a Toronto-based tattoo artist brand that reveres the rich heritage of traditional flash tattoo designs from the mid-18th century, which were particularly popular among traveling sailors and naval personnel. The brand's identity is steeped in nostalgia and pays homage to the vintage tradition of tattoo artistry. This reverence is evident in the design of the brand's business card, which draws inspiration from vintage business cards of renowned tattoo artists. The business card design incorporates three core fonts to capture the essence of this tradition. A reverse-weight sans-serif font adds a modern touch to the design, providing a contemporary twist on the vintage concept. An Americana classic superfamily font, GT America exudes a sense of tradition and timelessness, aligning perfectly with the vintage aesthetic. A font originally designed in 1902, "Kuenstler Script" translates to "handwriting of artists." This font choice beautifully encapsulates the artistry and personal touch that tattooing represents. The use of fonts and colour schemes reminiscent of vintage tattoo artists' business cards reflects Ol'Dutch Tattooing's commitment to tradition and nostalgia. The site serves as a multifunctional platform, showcasing German Shible's portfolio of finished tattoo work, providing an event calendar for upcoming guest spots at various tattoo shops and conventions across Canada, and offering tools for collecting leads and scheduling potential clients. The website's navy background maintains the vintage-inspired aesthetic while ensuring a seamless user experience for visitors. Ol'Dutch Tattooing represents a brand deeply rooted in tradition, nostalgia, and a genuine passion for preserving the time-honoured art of tattooing. The brand's design work successfully bridges the gap between the past and the present.