Hold it All Inc. (Hold it All) is the holding company for the personal and business interests and activities of Chip Wilson.
Hold it All Inc. (Hold it All) is the holding company for the personal and business interests and activities of Chip Wilson. The four page website and visual identity is designed to add cohesion to Chip Wilson’s personal brand and many external businesses. Building an image of leadership and pride in Canada’s west coast, Vancouver.
The visual identity and logo was built on an existing logo, updating the logo to more closely resemble bicycle tracks and fabric stitching bridging Hold it All’s core interests in athletics and fashion. The logo was improved by simplifying the shape to enable it to be used at smaller scales and still be legible.
Moodboards were created to show potential photographic, colour, and typographic direction for the brand. Three different potential directions were explored, colour palette and photography were developed based on the chosen moodboard. Cooper Hewitt, a modern sans-serif, was chosen as the display font.